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Twin Peaks parent revokes franchise after fatal Texas shootingTwin Peaks parent revokes franchise after fatal Texas shooting

Company says Waco, Texas, restaurant ignored warnings

Ron Ruggless, Senior Editor

May 19, 2015

2 Min Read
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Front Burner Restaurants LP, parent to the Twin Peaks chain, has revoked the franchise agreement of the Waco, Texas, unit where nine people were killed in a shootout between motorcycle gangs, as well as with police, the company said Monday.

Addison, Texas-based Front Burner said in a statement that the franchised casual-dining restaurant, which opened in August, had not followed advice to enhance security to prevent possible motorcycle gang violence.

Sunday’s fatal fight, which led to the deaths, as well as 18 injuries, began in the restaurant’s restroom and spilled into the parking lot, police said.

“Unfortunately, the management team of the franchised restaurant in Waco chose to ignore the warnings and advice from both the police and our company, and did not uphold the high security standards we have in place to ensure everyone is safe at our restaurants,” Front Burner said in a statement sent to Nation’s Restaurant News.

“We will not tolerate the actions of this relatively new franchisee and are revoking their franchise agreement immediately.”

About 170 members of rival motorcycle gangs were charged Monday with engaging in organized crime in connection with the melee. Bond was set at $1 million for many of the suspects, according to a Fox News report.

W.H. Peterson, the McLennan County Justice of the Peace, defended the high bond amount, citing the violence that quickly unfolded in a shopping area with a busy lunchtime crowd.

Front Burner said Twin Peaks restaurants “are in the people business, and the safety of the employees and guests in our restaurants is priority one.”

In addition, the company stated: “Our sympathies continue to be with the families of those who died, and are very thankful no employees, guests, police officers or bystanders were hurt or injured.”

Founded in 2005 in the Dallas suburb of Lewisville, Texas, Twin Peaks has 69 locations in 24 states.

The concept, which is known for its scantily clad waitresses, mountain lodge decor, cold beer and comfort food, broke into the NRN Second 100 sales census last year with a cumulative two-year growth trend in U.S. sales of 158.9 percent.

Twin Peaks’ performance was driven by cumulative two-year increases in U.S. units of 119.9 percent, and estimated sales per unit of 24.8 percent.

Contact Ron Ruggless at [email protected].
Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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