Brand taps John Reale to lead operations, Katie Knight to head marketing
New-sized custom sandwich available later this month in 3 U.S. markets
The fast-casual chain's ad features participants spelling out ingredients from competitors and its own restaurants
For a limited time, burger chain will accept any foreign currency for new global menu items
Len Van Popering is promoted to role of chief brand and innovation officer
But can the brand convince the burger haters?
How two brands tailored their menus to popular eating plans