The ‘Grimace Shake challenge,’ as it’s become known on TikTok, has generated over 1.4 billion impressions and has helped drive double-digit increases in traffic at the restaurant.
Two of Nation’s Restaurant News social-media users give first impressions, gathered from their own use and that of experts, of the new social-media platform Threads.
Yardbird’s eight locations have each launched their own interpretation of the chicken sandwich and the concept is inviting customers to vote for their favorite.
Plus, hear from Amy Zhou, director of operations, Cote Korean Steakhouse
Burger restaurant continues partnership with driver Noah Gragson to promote bacon sandwich
Operators seek to drive excitement around the possibility of free rewards.
Taco Bell and Chipotle are the only two restaurant companies on Time’s top 100 list, and just the third since its inception in 2021.
The restaurant is tapping into nostalgia by recruiting Paris Hilton to promote the Volcano Menu with her signature catchphrase, “That’s hot.”
Plus, hear from Tom Krouse, CEO of Donatos
This brand is doubling down on value for its summer promotions
