Customers will have the chance to win the elusive McGold Card by ordering through the McDonald's app every day through the holiday promotional window.

The company released a phone number via its social media channels for customers to opt into a new SMS campaign.

Thanksgiving dinner, sides and all, is expected to cost about 20% more this year versus last year, and restaurants are promoting group-occasion meals in response.

Brand joins a growing number of quick-service restaurants offering new twists on the staple

Brand plans Nov. 24 release of 150 ‘Everyday Value’ $5.99 shirts that feature a sewn-in code for a year of breakfasts

Fast-casual chain hires Austin-based Preacher as lead creative agency

The gamified program will create new perks for customers like Salad Bucks

Deal follows similar celebrity agreements with football player Victor Cruz and rapper 2 Chainz

The social-first, FIFA World Cup campaign is the company’s largest global campaign to date.