Marketing

Loyalty-program participants can qualify through Aug. 9; weekly deal set through end of 2020

Quick-service burger brand introduces app-based ‘Wendy’s Rewards’ with points bonus

Program aims to return more cardboard to the supply chain

Company also names Jason Dowd VP of culinary and Jon Gordon VP of creative services

Robinson has been promoted from vice president of restaurant marketing to CMO of the pizza franchise

Franchisees given option of participating in 2-for-$10 promotion

The new ‘innovation kitchen’ from the quick-service brand will feature a new design and serve as a research and development hub for corporate

The protests against police brutality and racism have created momentum for restaurant operators to reevaluate issues of prejudice and exclusion at their own companies

Alistair Macrow and Morgan Flatley take on new top brand positions with the departure of Colin Mitchell

Chris Hollander, CMO of Panera Bread, and Gje Greene-Wallace, director of marketing for Fish City Grill, discussed how marketing messages have evolved in the age of coronavirus