Wendy’s launches loyalty rewards program nationwideWendy’s launches loyalty rewards program nationwide

The Wendy’s Co. has introduced its “Wendy’s Rewards” loyalty program nationwide, the company said Tuesday.

The Dublin, Ohio-based burger brand is kicking off the national loyalty program by offering customers double points on their first order for a limited time.

“Wendy’s Rewards” customers can accrue points by placing orders in the smartphone app or by scanning their app at the pick-up window. The loyalty program requires customers to sign up for an account.

Orders placed with third-party delivery providers do not qualify for Wendy’s Rewards points at this time, the company said.

“Wendy’s has some of the most loyal customers around, and we’re thrilled to launch a program that rewards them for their excellent taste in craveable, high-quality food,” said Carl Loredo, Wendy’s chief marketing officer, in a statement. “What better way to reward them than with icons like Spicy Nuggs, Baconator, Frosty-ccino, Honey Butter Chicken Biscuit and so much more.”

Customers will earn 10 points for every $1 spent on food, with occasional offers to earn bonus points on certain items.

Customers making mobile orders for pickup using the Wendy’s app will automatically have rewards points added to their accounts. If placing an order at the counter or in the drive-thru, customers will scan their in-app quick-response, or QR, code to secure rewards points.

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For the first quarter ended March 29, which included the first few weeks of the coronavirus pandemic, Wendy’s net income was down 54.7% to $14.4 million, or 6 cents a share, from $31.9 million, or 14 cents a share, in the same period last year. Revenues were down 0.9% to $405 million from $408.6 million in the same quarter last year.

The company plans to release second-quarter earnings before the market opens on Aug. 5.

Wendy’s, founded in 1969, has more than 6,800 restaurants worldwide.

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