The two brands first partnered in 2022 for a strawberry truffle available at select locations
Taco Bell and New York-based dessert company Milk Bar have launched the new Milk Bar Birthday Cake Churros at restaurants nationwide for a limited time. The warm, crispy churros are filled with birthday cake frosting and topped with pink confetti sprinkles and are available for $2.99 for two churros or $1.99 for one while supplies last.
"We love partnerships that play with form and flavor, which is exactly what we've done with this extra-celebratory take on the churro," Taco Bell global chief food innovation officer Liz Matthews said in a statement. "A visit to Taco Bell isn't complete without savoring the sweets, and this special little treat captures the sweet, nostalgic birthday cake flavors and festive feeling with every bite, making every occasion feel like your special day."
Taco Bell and Milk Bar first collaborated in 2022 with the Strawberry Bell Truffle, a bite-sized treat featuring Milk Bar’s award-winning cake truffles with tiny pieces of Taco Bell’s Crunchy Taco Shell.
"For over 16 years, Milk Bar has been a part of so many people’s birthdays and special moments, so we were beyond excited when our friends at Taco Bell asked us if we were game to collab on another dessert to turn everyday moments into celebrations,” Milk Bar founder and chef Christina Tosi said in a statement. “This treat has all the iconic birthday cake spirit (and flavor), deliciously and uniquely delivered in crispy churro form, and we can't wait for you to try it.”
Tosi, a James Beard Award-winning pastry chef, founded Milk Bar in 2008 in New York City. The brand has since grown to 12 locations in New York, Los Angeles, Washington DC, Las Vegas, Seattle, and Chicago.
Taco Bell is certainly no stranger to menu mashups – think Doritos Locos Taco or Cap’n Crunch Delights, for example. But the past few years have brought forward more partnerships with emerging brands. During a recent interview, chief marketing officer Taylor Montgomery said it’s important for Taco Bell to keep a close eye on smaller, creative companies, which is why the company’s partnerships seem to be picking up.
“We believe they can help us be better. We can learn something from them. Sometimes smaller companies have it more simple,” he said. “Sometimes big companies, we can overcomplicate things.”
Contact Alicia Kelso at [email protected]
Read more about:
Taco BellYou May Also Like
