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Wendy’s beef supplies back to ‘near-normal’Wendy’s beef supplies back to ‘near-normal’

Burger brand says same-store sales shifted positive in last week of May as it provides update on coronavirus impact

Ron Ruggless, Senior Editor

June 9, 2020

2 Min Read
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The Wendy’s Co.’s beef supplies have returned to “near-normal levels” after the brand experienced disruptions in early May because of the coronavirus pandemic, the company said Monday.

The Dublin, Ohio-based quick-service brand, in a business update, said its systemwide same-store sales shifted to positive in the last week of May as the company continued to assess the impact of the coronavirus pandemic and ensuing restaurant restrictions.

Wendy’s said the beef-supply disruptions did affect digital sales for the fiscal May period, which were about 4.5% of systemwide domestic sales.

“This business was impacted by the temporary disruption in beef supply as items were temporarily removed from mobile order and delivery menus if there were beef-supply issues at an individual restaurant level,” the company said.

Beef suppliers, impacted by coronavirus outbreaks and closures in early May, faced production challenges, Wendy’s said.

“As a result, some menu items were occasionally in short supply at some Wendy's system restaurants,” the company said in the business update. “The company and its supply-chain partners effectively managed through this disruption by allocating beef to all Wendy's system restaurants, with deliveries occurring two or three times a week, consistent with normal delivery schedules.

Related:Wendy’s cites ‘spot outages’ of beef, shifts marketing

“The company also shifted its marketing efforts in the short term to focus on chicken products in an effort to alleviate pressure on beef demand,” it said.

Despite the beef-supply challenges, Wendy’s said its global same-store sales improved each successive week in May and turned positive “in the low single-digit range” in the last week of the month.

For U.S. restaurants, same-store sales for the month ended May 31 were down 1.9%, compared to negative 14% in April (which ended May 3), and for international restaurants same-store sales for May were down 17.7%, compared to negative 28.3% in April.

Quarter-to-date, as of May 31, same-store sales were down systemwide 9.9%, including negative 8.6% domestically and negative 22.4% internationally, Wendy’s said.

“Breakfast in the U.S. continued to perform very strongly in the fiscal month of May at approximately 8% of U.S. systemwide sales,” the company noted.

The majority of Wendy’s units continued to operate drive-thru and delivery, and dining rooms were beginning to reopen as state and local restrictions eased. About 99% of Wendy’s 5,861 U.S. restaurants were operating, and about 81% of its 945 international units were operating.

“Restaurants that remain closed in the U.S. are primarily due to their locations (e.g., unique sites such as malls),” the company said, “Restaurants that remain closed Internationally are primarily due to country-wide closure mandates.”

As of May 31, Wendy’s said it continued “to maintain a healthy level of cash on hand at approximately $375 million.”

The company said it expected to end its business updates and return to its traditional quarterly reporting, with its second-quarter earnings release on Aug. 5.

Wendy’s has more than 6,800 restaurants worldwide.

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Contact Ron Ruggless at [email protected]

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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