Marketing

A recent survey found that most Americans think fast food is a ‘luxury,’ while McDonald’s president has penned a letter debunking pricing myths.

Sixty-two percent of consumers say a brand will lose their loyalty if they deliver an experience that is not personalized.

CosMc’s Club allows members to earn points with each purchase, redeemable for rewards and freebies.

Hilda Alfano migrated from Puerto Rico in search of better healthcare for her son and become a successful New Jersey business owner

Scott Mezvinsky’s role with Taco Bell was recently expanded to include international because the company is focused on being ‘one big global enterprise.’

The new menu items include both grilled and fried chicken sandwiches along with new LTOs

Breakfast, lunch and dinner no longer typify how consumers use restaurants

CMOs from Bojangles, Caribou Coffee, Chicken Salad Chick, and Smoothie King share insights

To support the Grandma McFlurry launch, McDonald’s is donating to a national organization that supports older adults experiencing isolation and loneliness.