Marketing

Wendy’s nostalgic ad campaign for its new line of barbecue menu items taps celebrities actor Alfonso Ribeiro, filmmaker Ralph Macchio and former professional wrestler Steve Austin. In this tongue-in-cheek video, '80s celebrity Macchio...

Operators can find opportunity in creating own definition of authentic

This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing...

The chain is tapping into one of the nation’s fastest-growing consumer segments

Starbucks recently debuted a new marketing campaign called “Meet Me at Starbucks,” that depicts its coffeehouses as gathering places for a variety of different people. In this video, titled “Finding Understanding,” the...

In this special report on restaurant traffic, NRN explores the challenging traffic environment for operators, the consumer “need states” brands must target to succeed, and the strategies of chains winning in this market-share game.

“The Grand Slams” is designed to go viral on social media

YouGov BrandIndex finds dip in customers’ future purchase plans

Celebrity Chefs Forever Stamps feature Julia Child, James Beard, Edna Lewis, more

In the debut episode of DDTyme, a new web video series by Dunkin’ Donuts, New England Patriots professional football player Julian Edelman interacts with fans of the quick-service chain in Boston. Some get the chance to ask Edelman questions...