Marketing

Restaurant consultant shares his tricks of the trade

Operators report a good return on investment after installing the new technology.

In a monthly series, menu trend analyst Nancy Kruse and NRN senior food editor Bret Thorn debate current trends in the restaurant industry. For this installment, they discuss how restaurants respond to public criticism.

Chain taps into photo-share selfies using #DDSharkWeek hashtag

Chain gives a taste of All-In Burgers with spoof video

Chain reprises limited-time offer in response to fan frenzy

Quick-service chain partners with Thrive Farmers Coffee to supply item

VP of marketing John Dillon discusses company strategy of marketing to Hispanics on the social network

The quick-service chicken chain brought its Colonel Sanders mascot to Pruitt's Service Island, an iconic full-service automotive station in Louisville, Ky., to give away its $5 Fill-Up Meals. The menu item includes various combinations of...

This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing...