Pizza chain Papa John’s is known for marketing heavily during major football events such as the Super Bowl. But with the World Cup well under way, the operator is looking to tap into the large audience watching fútbol — known as...
This article is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing restaurant...
Ten years after introducing its viral “Subservient Chicken” campaign, Burger King reprises the marketing effort in a new video that shows what the chicken has been up to since then.
