The restaurant company has teamed up with Strava, a digital fitness platform with more than 120 million users, to offer fitness incentives through January.
McDonald’s is investing in technology tools to better understand what pricing levels restaurant consumers will accept, which has increased flow through rates.
Undeniably, restaurant brands, especially quick-service brands, have gained plenty of momentum from attaching a celebrity to a promotion. And we don’t mean just hiring a celebrity to star in a commercial, but partnering with them for meal curation...
The Double Decker was initially introduced as an LTO in 1995 and added as a permanent item to the restaurant menu in 2006. It was discontinued in 2019.
In October, Taco Bell named Kraft Heinz is primary retail manufacturer and the companies are looking to expand the brand’s presence in the retail channel.
