GLENDALE Calif. IHOP said Wednesday that it has awarded creative ad duties to MDC Partners’ VitroRobertson of San Diego. The agency replaces Interpublic Group’s McCann Erickson of Los Angeles, which created the family-dining chain’s current...
PHILADELPHIA —Casual-dining chains that have highly engaged customers also have engaged employees and financially outperform competitors that fail to make emotional connections with customers...
MADISON HEIGHTS MICH. Hungry Howie’s Pizza is preparing to launch TV spots in new markets and considering nontraditional media for the first time as its competitors continue to ramp up new strategic efforts to reach consumers. ...
DUBLIN Ohio Wendy’s International Inc. said Monday that chief marketing officer Ian Rowden has resigned for personal reasons and that the company has launched an “aggressive” national search to replace him. Rowden, who joined Wendy’s in...
The day I sat down to write this column, I realized that it was—unbelievably—my six-month anniversary as the Southeast bureau chief for Nation’s Restaurant News. When I wrote my first column in June, I said I knew I had a lot to learn about the...
Whether their planned expansion would be slow and steady or revved up, restaurant chains poised for growth are refining their marketing tactics to appeal to customers in new and existing locales.The rapidly growing Buffalo Wings & Rings, a 26-unit...
In the past I’ve written that TV spots I consider particularly awful look as if they’d been created quickly in a basement by a bunch of bored students who wanted to kill time on a rainy Saturday afternoon. I recently watched the winning...
SAN ANTONIO Activist investor and Western Sizzlin Corp. chairman Sardar Biglari has increased to 8.6 percent his funds’ holdings in Steak n Shake Co. ahead of the family-dining operator’s February annual meeting, where Biglari and an associate...
