Marketing

Cutting-edge approaches to restaurant advertising and promotion.

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Taco Bell is collecting loyalty members' input for its sauce packet redesign

Jul 18, 2023

Taco Bell Rewards members have the chance to vote on new hot sauce sayings for a redesign rollout in 2024.

How marketing is leading the way at restaurants

Jul 17, 2023

When Patrick Doyle was leading Domino’s Pizza several years ago, he often referred to it as a “tech company that sells pizza.” ...

Why some restaurant companies are starting to act more like marketing companies

Jul 14, 2023

In the creator economy, younger consumers want, and expect, more collaborative opportunities with brands, and more are starting to answer the call.

Nando’s plans meal giveaways to honor Nelson Mandela

Jul 12, 2023

Peri-peri concept leans on its South African roots in July 18 school-supply promotion

Dunkin’ location in Los Angeles dresses up for Barbie premiere

Jul 11, 2023

The restaurant across the street from Shrine Auditorium has gotten a pink makeover

Taco Bell has digitized its iconic Coin Drop game

Jul 11, 2023

The restaurant is bringing back its Coin Drop game for loyalty members and incentivizing round up orders for scholarships.

Wingstop names Anne Fischer as chief growth officer

Jul 11, 2023

Former Papa John’s executive to lead brand’s marketing and digital strategies

KFC launches a new merch shop

Jul 07, 2023

The restaurant’s new merch shop features apparel, accessories and a collaboration with Kentucky-based sunglass brand Shady Rays.

Charting the journey of the Grimace shake at McDonald's

Jul 07, 2023

The “person who runs McDonald’s account” texted in June to share that brand icon Grimace was hosting a birthday party beginning June 12. To celebrate, McDonald’s offered a Grimace Birthday Meal, with a limited-edition purple shake, the choice of a...

McDonald’s just experienced another traffic-driving, viral campaign

Jul 06, 2023

The ‘Grimace Shake challenge,’ as it’s become known on TikTok, has generated over 1.4 billion impressions and has helped drive double-digit increases in traffic at the restaurant.

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