Marketing

Potbelly’s AUVs reached record highs in Q3 after nearly two years of implementing a five-pillar strategy that includes re-establishing brand equity.

KBP Brands is testing Vibes’ SMS and mobile wallet program at 162 participating KFC restaurants in five states.

After hiatus, targeted promotion helped Darden brand in Q2

New data from Revenue Management Solutions finds that breakfast traffic in the QSR segment dropped by 7.4% year-over-year, despite a consistent uptick in morning commuters.

Taco Bell CEO Mark King said the chain has big opportunities to grow its lunch and breakfast dayparts, and its footprint, to be on par with McDonald’s.

Taco John’s is undergoing a brand makeover, expanding to new regions, and enticing fans with carnitas quesadillas and other fresh menu items

Nearly half of all gift card sales occur in the last two months of the year and most of those redemptions happen in Q1, a historically slow time for restaurants.

The chain announced a partnership with General Mills to add IHOP Mini Pancake Cereal to retail shelves.

Subway is opening a popup “Cookieway” shop in Miami on Dec. 4 that will only sell footlong cookie “subs”