Marketing

Cutting-edge approaches to restaurant advertising and promotion.

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Chipotle Mexican Grill rolls out new line of branded loungewear for those staying home for the holidays

Dec 09, 2020

The ‘minimalist’ merchandise includes pajamas, a sweatsuit and beanies

Chipotle Mexican Grill adds smoked brisket to menu at 64 restaurants

Nov 30, 2020

The test of a new protein comes as the chain continues to trial Cilantro-Lime Cauliflower Rice and a new quesadilla in other U.S. markets.

Video: Wienerschnitzel beefs up drive-thru experience in COVID-19

Nov 24, 2020

Hot-dog concept sees sales increase 22% with increased efficiency, enhancements

McDonald’s: 3 big marketing and COVID safety moves made this month

Nov 23, 2020

The chain is collaborating again with J Balvin and is planning to host a COVID-19 roundtable with industry peers

Marketing firms af&co and Carbonate predict Quesabirria, hot cocktails and more trends for 2021

Nov 23, 2020

The pandemic did not derail trends, and in fact spurred some along

Pizza Hut is selling a $150 ‘Original Pan Weighted Blanket’

Nov 18, 2020

Quick-service brand partners with Gravity Blanket to create blanket that spans 72 inches in diameter and looks like the chain’s legendary pan pizza

How Arby’s transformed a viral TikTok moment into a new LTO

Nov 13, 2020

The brand saw a chance to join a user’s campaign and took it at low financial risk

Dunkin’ launches holiday-themed customizable clothing, bedding and other goodies for ‘Giftin’’

Nov 12, 2020

The new signature merchandise from the quick-service chain will launch on Nov. 17

What you need to know about McDonald’s Accelerating the Arches program

Nov 11, 2020

The growth plan includes new retro-style packaging, a chicken platform and expanded drive-thru innovation; the brand creates confusion about its partnership with Beyond Meat after announcing plant-based McPlant menu

Is McDonald’s trying to catch up to rivals with new growth plan?

Nov 10, 2020

Adding a loyalty program and a premium chicken sandwich, announced Monday, are long overdue for the Chicago-based chain, says industry analyst John Gordon; franchisees have been asking for months for a sandwich that can compete with Chick-fil-A

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