Marketing

Cutting-edge approaches to restaurant advertising and promotion.

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How restaurants can drive visits from lighter users

Dec 19, 2016

More than $1 billion in incremental sales can be tapped by targeting customers who visit less frequently, NPD finds

CMO Perspectives: Maggiano’s executive discusses marketing a legacy brand

Dec 16, 2016

This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing restaurant...

Roy Rogers banks on quality, nostalgia for comeback

Dec 06, 2016

Legacy chain eyes steady growth with upscale touches

With weak traffic, casual dining targets catering, takeout and lunch

Dec 05, 2016

Chains look for new areas for sales

How Taco Bell operates its customer live chat platform

Dec 03, 2016

Live chat expands brand’s customer-care services

Dickey’s Barbecue Pit celebrates 75 years by focusing on its heritage

Dec 03, 2016

NRN celebrates its 50th anniversary with a look back at the industry.

Must-see videos: Wendy's 'freezer excavators' inspect frozen beef

Nov 29, 2016

NRN video picks you need to watch this week

BJ’s debuts ‘Buy a Hero a Beer’ program

Nov 18, 2016

Chain lets customers honor first responders with a cold brew

8 ways restaurants can cultivate loyalty

Nov 16, 2016

Take a look at the top eight ways diners surveyed by OpenTable said restaurants could earn and enhance their loyalty. Contact Ron Ruggless at [email protected] Follow him on Twitter: @RonRuggless

Dunkin' Donuts launches 'Perks Week'

Nov 15, 2016

Company bolsters app loyalty program with daily offers

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