KFC has collaborated with several brands this year, from Homesick Candles and Hatch to Corksicle and Life Is Good. Now, the chicken chain is adding Build-A-Bear Workship to that list.
In time for the holidays, the two companies have launched a collection inspired by KFC and available exclusively at Build-A-Bear stores and online at www.buildabear.com. The collection includes:
- KFC Bucket Costume created for Build-A-Bear teddy bears
- KFC Plush Chicken Wristie: A plush chicken leg that attaches to their paw
- KFC Pajama Outfit: A two-piece pajama set that features a KFC onesie and chicken leg slippers.
"This collection is a blend of creativity, nostalgia, and fun that unites fans of both iconic brands in an unexpected way," Build-A-Bear president and chief executive officer Sharon Price John said in a statement. "It's all about delivering playful, memorable experiences — served up with a side of KFC's signature comfort. Together, we're bringing two beloved passions—customization and comfort food — to the table in a whole new way."
Like its previous collaborations, this tie-up injects KFC into another pop culture moment. Build-A-Bear is having a bit of a renaissance of late after shifting some of its marketing focus and ramping up its digital efforts to reach more teens and adults, who now make up 40% of its customers. Because of this effort, the company’s stock price has risen 14% this year, while all 525 physical stores are now turning a profit, according to Yahoo Finance.
Contact Alicia Kelso at [email protected]
