The chain has a long history of scent marketing, including fried chicken-scented sunscreen, fire logs and Crocs Jibbitz
KFC has teamed up with Homesick Candles to launch two candles in time for the holiday season – a Bucket of Chicken candle and a Buttery Biscuit candle. A Bucket of Chicken car freshener is also now available while supplies last on Homesick.com and KFCShop.com.
The Bucket of Chicken Candle is inspired by KFC’s Original Recipe, with notes of chicken and browned flour paired with peppercorn and celery, and a base of oregano, sage, and garlic. The Buttery Biscuit Candle features notes of honey and baked flour with hints of caramel, butter, and salt, as well as buttermilk and toasted vanilla.
This isn’t the first time KFC has embraced scent marketing. The chain launched fried chicken-scented sunscreen in 2016, for instance, to promote its Extra Crispy Chicken, and introduced fried chicken-scented fire logs for the holiday season in 2018. In early 2020, KFC teamed up with Crocs to introduce bucket-themed shoes with Jibbitz embellishments that smelled like fried chicken. At the time, the company said such products not only generate social media buzz, but also build brand awareness and break through the clutter.
KFC has also introduced a Festive Feast digital exclusive in time for the Thanksgiving holiday, including six pieces of Original Recipe fried chicken, six of KFC’s new Original Recipe Tenders, two large sides, and three sauces of customer’s choice, all for $25.99.
And, the chain is offering a series of limited-time holiday deals available exclusively for members of KFC’s loyalty program, including:
Friendsgiving (Nov. 21-Nov. 27), including a free large side of your choice with a $5-plus purchase
Black Friday (Nov. 29): 50% off Famous Bowl Combo
KFC Rewards members will also have the exclusive opportunity to purchase the KFC x Homesick Candles at a 10% discount
Contact Alicia Kelso at [email protected]
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