Marketing

McDonald's perception is now highest among QSRs, according to YouGov BrandIndex

Chefs from company’s two chains vie for title of favorite dish

Wendy’s 4 for $4 Meal is latest attempt to attract value-conscious consumers

Casual-dining operator makes efforts to stem slipping traffic

NBA star is already investor and franchisee

GALLERY: Restaurants load fries with indulgent toppings

This is part of Nation’s Restaurant News' special coverage of the 2015 MUFSO conference that took place Sept. 20–22 at the Hyatt Regency at Reunion Tower in Dallas.

New brand platform highlights focus on “real food”

In a monthly series, menu trend analyst Nancy Kruse and NRN senior food editor Bret Thorn debate current trends in the restaurant industry. For this installment, they discuss Burger King’s and McDonald’s Peace Day marketing efforts.

Chain’s scores fall after arrest, but company has blank slate to turn it around