Marketing

This is the first installment in a 3-part series examining how restaurant brands can use social media platforms, outside of traditional marketing functions. Also see how brands are using Instagram and Twitter.

This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing...

Buffet-pizza chain updates name and tagline, unveils new logo

Traffic declines as competitors step up discounting

Chain to offer buy-one-get-one deal on Nov. 3

Marketing veteran previously at Wendy’s, Domino’s Pizza

The value promotion still needs franchisee approval

Chief brand officer John Cappasola says efforts highlight quality without losing value proposition

Brand seeks to engage fans on platform via Flavor Network microsite