Marketing

Promotions target quadrennial occurrence on Feb. 29

Members will earn rewards by dollar spent rather than visits

Nation’s Restaurant News has been named a finalist for the 2016 Jesse H. Neal Award for the best use of social media among all B-to-B media brands. The award honors a brand’s use of social media to enhance audience engagement, expand readershi...

Tweets and traffic went up, but social relevancy didn’t

Debuts include Taco Bell Quesalupa, new KFC Colonel, free Jack in the Box burgers

This post is part of the On the Margin blog. Nobody said the restaurant business was easy. In 2008, Subway introduced the $5 Footlong, adopting chain-wide a strategy first employed by a franchisee. The promotion was remarkably successful, h...

NRN West Coast Bureau Chief Lisa Jennings looks at how quick-service brand campaigns stretch out marketing beyond game day

Chain joins the quick-service price wars

Customers will be able to pick up item before it is revealed in TV ad

Joe Kefauver is managing partner of Align Public Strategies, a full-service public affairs and creative firm that helps corporate brands, governments and nonprofits navigate the outside world and inform their internal decision-making. This...