Marketing

This post is part of the On the Margin blog. McDonald’s Corp. is going simple. At least with its trademarks. The big burger chain this month applied for a trademark for a slogan, “The Simpler The Better.” The application is dated March 4, a...

Other new programs tackle hunger in America and voter registration

Tilman Fertitta premieres in “Billion Dollar Buyer”

Chain introduces latest in series of freebies and discounts to bring customers back

Brands battle for customer devotion with plans that aim to be effortless

This post is part of the Reporter’s Notebook blog. Of all the Pi Days in all the millennia, this one in 2016 is especially significant, because it matches the rounded value of pi — 3.1416 — better than any of the others. The March 14 “obser...

Company apologizes for image of Texas lynching in Minnesota restaurant

Chain fires latest shot in ongoing quick-service value war

Program could be available by end of the year or early next year