Marketing

Howard Schultz encouraged baristas to write “Come Together” on Washington, D.C.-area customers’ cups in response to difficult fiscal cliff talks

The quick-service chain reprised a popular $10 Any pizza promotion after the holiday

This article is part of the 2012: Year in Review series from Nation's Restaurant News, which recaps notable news from the restaurant industry over the past year.

This article is part of the 2012: Year in Review series from Nation's Restaurant News, which recaps notable news from the restaurant industry over the past year.

Darden cited failed promotions among the reasons for lackluster second-quarter earnings

Famous Dave's executives say the brand's fast-casual variant makes the brand’s food more relevant on an everyday basis.

The brand is already feeling the impact of its Dec. 9 appearance on the A&E TV show

Marketer Laura Ries discusses the importance of two-sided slogans. This article ran in the Dec. 17, 2012, issue of NRN. Subscribe today. 

  Restaurant experts worry the high-low pricing strategy might be a poor choice to lift sales in the long term. This article ran in the Dec. 17, 2012, issue of NRN. Subscribe today. 

This article ran in the Dec. 17, 2012, issue of NRN. Subscribe today.