SALT LAKE CITY Costa Vida said a one-day-only, free-burrito offer to 80 “fans” on Twitter.com was forwarded to 15,000 individuals, prompting more than 2,500 people to redeem the virtual coupon at the chain’s 21 restaurants. “This mobile...
TAMPA Fla. The hits just keep on coming for the casual-dining sector. Late Wednesday, OSI Restaurant Partners LLC, which operates the Outback Steakhouse chain and other brands, reported that sharply negative same-store sales, the current...
MARYVILLE Tenn. As restaurants feel the pinch from cost-cutting consumers, some casual-dining chains are looking to pump up traffic with special two-for-one offers. T.G.I. Friday's and Ruby Tuesday this week launched promotions with...
GOLDEN Colo. Boston Market Corp. on Wednesday launched the $50,000 Fresh Start Sweepstakes, the brand’s first-ever game promotion. Officials of the 530-unit rotisserie chicken chain are hoping the sweepstakes will drive traffic by promoting lower...
COLUMBUS Ohio Bob Evans is reaching out to younger diners with an online-marketing campaign and a college campus tour centered on its new BOBurrito breakfast item. —Bob Evans Farms Inc. of...
The dark economic cloud hanging over the casual-dining segment has become so dismal that even its silver lining appears a tad tarnished. But operators and investors nonetheless say they see rays of hope...
ATLANTA Carvel Ice Cream, based here, despite the success of its first-ever text-messaging campaign last year, is not planning any mobile marketing for 2009, said Lori Petersen, vice president of marketing. She recently explained that decision...
SPARTANBURG S.C. —Denny’s high-profile free-breakfast promotion earlier this month was a grand slam home run, according to executives and franchisees of the family-dining chain, who say they are...
GLENDALE Calif. DineEquity Inc., parent to the IHOP and Applebee’s Neighborhood Grill & Bar chains, said Tuesday it has formed a purchasing co-op called Centralized Supply Chain Services LLC, which officials say will deliver up to 5 percent in...
As the economic downturn stalls NASCAR’s success, several restaurant companies are re-thinking their sponsorship deals with the league. Amid projected declines in attendance and TV ratings, and layoffs and mergers among racing teams as...
