Marketing

CEO Kelli Valade gives company overview at ICR Conference

The chain projects a 10% annual growth rate with 70% coming from the Sunbelt markets of Florida, Texas and Arizona.

Executive most recently led marketing at PepsiCo’s Mountain Dew brand

The chain introduced lighter and more indulgent items in recent years and now is turning to more personalized marketing

El Pollo Loco has shifted its marketing strategy to focus on younger consumers and is making several operational improvements as it brings in new franchisees.

Chipotle is offering free food drops and the chance to win free food for a year as an alternative to subscription programs.

Promotions are always big this time of year, but more brands are focused on digital-only offers for loyal guests versus blanket discounts.

New England pizzeria brand launches new website and mobile app to ease guest convenience, chief experience officer notes

The chain has launched seven new Lifestyle Bowls and is promoting them through a “wellness-inspired” Snapchat lens.

Virtual brands are tapping into the Gen Z-driven creator economy, while legacy brands are also trying to attract younger consumers with growing spending power.