Marketing

Taco Bell CEO Mark King said the chain has big opportunities to grow its lunch and breakfast dayparts, and its footprint, to be on par with McDonald’s.

Taco John’s is undergoing a brand makeover, expanding to new regions, and enticing fans with carnitas quesadillas and other fresh menu items

Nearly half of all gift card sales occur in the last two months of the year and most of those redemptions happen in Q1, a historically slow time for restaurants.

The chain announced a partnership with General Mills to add IHOP Mini Pancake Cereal to retail shelves.

Subway is opening a popup “Cookieway” shop in Miami on Dec. 4 that will only sell footlong cookie “subs”

Chick-fil-A’s new limited collection includes products that showcase the chain’s signature menu offerings and the chain anticipates more merch launches in 2023.

White Castle, Coca-Cola and Captain Puffy have teamed up to create a new drink, Sprite Puffy Mix, available only at White Castle restaurants.

Customers will have the chance to win the elusive McGold Card by ordering through the McDonald's app every day through the holiday promotional window.

The company released a phone number via its social media channels for customers to opt into a new SMS campaign.