Marketing

Quick-service brand partners with Gravity Blanket to create blanket that spans 72 inches in diameter and looks like the chain’s legendary pan pizza

The brand saw a chance to join a user’s campaign and took it at low financial risk

Adding a loyalty program and a premium chicken sandwich, announced Monday, are long overdue for the Chicago-based chain, says industry analyst John Gordon; franchisees have been asking for months for a sandwich that can compete with Chick-fil-A

The chain’s Clean Blends Initiative and ‘No-No List’ respond to increasingly health-conscious consumers

The event, now in its third year, has been modified to incorporate social-distancing protocols such as ‘drive-up’ interviews

Upfront explanations pay dividends in a crisis like the COVID-19 pandemic, the family-dining restaurant’s senior vice president of brand strategy and innovation says

Visits at McDonald’s are improving since the peak of the pandemic but still remain well below positive levels from January and February, according to data firm Placer.ai