Af&co., a San Francisco-based consultancy, released the 12th edition of its much-anticipated hospitality trends report.
The 2020 report, put together by the company’s trend hunters, is titled “We’re Not in Kansas Anymore: Navigating the Unfamiliar Landscape of Today’s Hospitality Industry.” Company founder Andrew Freeman said the survey, based on nationwide research, reflects the fundamental shifts in the industry.
New rules apply, and those who “act boldly” will fare the best, he said.
“In times of uncertainty, creative leaders thrive. Our hospitality trend predictions will encourage restaurants to think and act boldly in a new and unfamiliar world,” Freeman said.
The 2020 report includes Food Trend of the Year, Cuisine of the Year, Dish of the Year and business trends impacting the industry.
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