Panera Bread’s menu evolution continues with the announcement of a new breakfast menu, featuring both permanent items and limited-time offerings for June. The menu items include new breakfast sandwiches (one featuring double bacon portions, and another featuring steak on ciabatta bread), as well as new scrambled eggs-topped cinnamon rolls.
The new menu items include:
- Bacon Double Take: Scrambled egg, melted American and provolone cheese, a double portion of bacon, on black pepper focaccia bread
- Ham, Egg, and Cheese: Scrambled egg, melted cheddar cheese, and ham
- CinnaScramble: Scrambled eggs and melted American cheese on top of a warm cinnamon roll. Both CinnaScrambles start at $5.79.
- Sausage CinnaScramble: Sausage (can be customized with bacon instead), scrambled egg, and melted American cheese on top of a warm cinnamon roll
The limited-time menu items include:
- Steak & Wake: Marinated steak on top of ciabatta bread
- Cinnatops: A cinnamon roll base topped with icing and customer’s choice of either a candy cookie, chocolate chip cookie, or fudgy brownie, starting at $4.79.
Like the menu overhaul announced earlier this year, the new breakfast menu leans more toward the indulgent side. For example, the new Sausage Cinnascramble is 790 calories, while a similar item that was already available on the Panera breakfast menu is the ciabatta, sausage, egg and cheese sandwich at 590 calories. Another new menu item is the Bacon Double Take, which has double the bacon of the ciabatta, bacon, egg, and cheese sandwich (and is 560 calories vs. 440 calories).
"We're thrilled to introduce exciting new breakfast items to our bakery-cafes nationwide as part of our ongoing menu transformation," Alicia Mowder, senior vice president of product strategy and insights at Panera Bread, said. "These delicious offerings will feature sweet, savory and protein-packed options to kickstart your day, including options that feature our signature cinnamon rolls – a customer favorite that are baked for guests in our cafes. This is just the beginning of our commitment to providing an even mor delightful breakfast experience for our guests.”
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