Ahead of its 50th anniversary, Mellow Mushroom has overhauled its logo, uniforms, and website, and is preparing to test a smaller restaurant prototype.
Plus innovation at Baskin-Robbins, Carl’s Jr., Chopt, Cinnaholic, Dog Haus, Dutch Bros, First Watch, Flower Child, Freddy’s Frozen Custard & Steakburgers, Friendly’s, Hardee’s Jimmy John’s, Long John Silver’s, PJ’s Coffee, Plant Power Fast Food...
Chief brand officer Stephen Loftis and senior director of digital marketing Christine Lorusso offer a look at how they’re rethinking their approach to digital
Brinker’s first quarter saw a 5.8% traffic decline, mostly driven by de-emphasis on virtual restaurant brands; but the second quarter is already more promising
