Fogarty, who has led marketing for Chipotle Mexican Grill, Potbelly Sandwich Shop and The Pump Energy Food, discusses competing in the fast-casual segment.
Larry Flax and Rick Rosenfield will debut the brand next year.
The cups will be available in four varieties at several grocery chains
Former Buca di Beppo CFO heads finance for Tex-Mex restaurant chain
John Miller joins the vegan fast-casual chain as chief financial officer
The fast-casual sandwich concept aims to open 35 to 40 new units in the coming year.