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How Wingstop is planning to fix its downturn in sales

Hint: it involves a chicken sandwich

 

Welcome to First Bite, a Nation’s Restaurant News podcast, your daily source of news from NRN hosted by Holly Petre.

Today, we’re examining Wingstop’s downturn in sales and what they’re doing to offset it.

Wingstop announced its second quarter results this week and the results were shocking. The wing restaurant, which saw record sales during the pandemic, was down 3.3% for the latest quarter. To offset those sales numbers, the chain is introducing a new chicken sandwich, entering the dreaded chicken sandwich wars…if a few years too late.

Nation’s Restaurant News senior editor Ron Ruggless has more on the story.

Plus, catch up on all the top news of the day with our daily news recap at the beginning of each episode.

Be sure to subscribe to First Bite wherever you get your podcasts or on CastosSpotify, or Apple Podcasts

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