DUBLIN Ohio Wendy’s International said it will add at least 10 new choices, including beverages unavailable at competing brands, to the menu of its namesake chain during 2007 as part of an updated plan to bolster the company’s financial...
Editor, NRN: It is rare for me to be moved to write regarding an article, but your cover story, “Unclear exit strategies cloud chains’ outlooks,” Jan. 8, hits at what I believe is the biggest obstacle facing franchising. We are at a generational...
McDonald’s is supplementing its TV campaign for the Dollar Menu with a national print effort, making an appeal to budget-conscious diners who either can’t spend more than a buck for lunch because of financial circumstances, or who merely are...
DUBLIN, OHIO —Wendy’s International has named Saatchi & Saatchi as the lead agency of record on its estimated $300 million account, replacing McCann Erickson, which had handled creative duties since...
SEATTLE Starbucks Corp. and the Burgerville and Finagle a Bagel quick-service chains reflect new commodity-buying strategies as special-interest groups—or a company’s own ethical priorities—provoke purchasing decisions that aren’t centered on cost...
Restaurant operators were riveted last fall when Wendy’s International agreed to sell its struggling Baja Fresh Mexican Grill chain for the bargain price of $31 million—considerably less than the $275 million that the Dublin, Ohio...
Even as Congress debates the details of a widely supported bill to increase the federal minimum wage, restaurant operators are preparing for what they see as the inevitable ripple effect of considerably higher labor costs—namely, increased menu...
ORLANDO Fla. Darden Restaurants Inc., which operates more than 1,440 restaurants under five brands, said same-store sales at both its flagship Red Lobster and Olive Garden chains were positive for the four weeks ended Jan. 28, but only because of...
