BURBANK Calif. Christine Baum has been promoted to the position of director of marketing and sales for the nine-unit ESPN Zone chain, officials said Wednesday.
Previously national manager of marketing and communication, Baum will be responsible for the marketing and sales teams at all of the casual-dining sports grill chain's locations. Her duties will include brand management, advertising, promotions, the website, public relations, event sales and sponsorship sales. She joined parent company Disney Regional Entertainment, based in Burbank, Calif., in 2005.
Prior to joining Disney, Baum worked in the automotive industry and was involved with brand launches for Toyota, Scion, Lexus and Honda. She has also worked in the entertainment industry on theme park development for The OZ Entertainment Co.
Contact Lisa Jennings at [email protected].
