Fast-casual operator Saladworks is making its inaugural push into the overseas marketplace with a franchise agreement to bring its brand to Singapore.
The 100-unit fresh salad chain has signed a deal with Amos Lee of Singapore calling for the opening of 15 locations there — starting with one unit next year and two more in 2013.
“We feel that we’re in a solid position for international growth,” John Scardapane, chairman and chief executive of Saladworks, said. “We’re excited to start that growth within Singapore.”
Saladworks also said it is weighing future international expansion in the United Kingdom and the Middle East.
The company said it targeted Singapore because of its probusiness climate, geographical accessibility, technological infrastructure and a population that speaks English as the primary language.
At the same time, Saladworks’ president Paul Steck said, “Singapore is rich in diverse culture and because of this, the people are open to many foods and tastes.”
Based in Conshohocken, Pa., Saladworks operates locations in 12 states and has signed agreements to open in five new domestic markets — Louisiana, Washington, South Carolina, Texas and Washington, D.C.
The company said it plans to add more than 20 locations during 2012.
In addition, Saladworks recently stepped up its effort to expand its catering business with the launch of a new catering menu.
Contact Paul Frumkin at [email protected].
