Super Bowl 50 is a wrap, and the Denver Broncos took home the trophy. The suspense was also over Monday for three restaurant chains that staged TV ads during the big game to promote big reveals.
Jack in the Box Inc. said it would give away a million free burgers with an ad highlighting its new Double Jack Burger.
The San Diego-based quick-service chain’s marketing campaign around the “Declaration of Delicious” highlighted the Double Jack as the first burger to represent an upgrade of 29 menu items that will include other burgers, chicken sandwiches and some breakfast items, the company said.
To get a free burger, customers can sign up at www.jackinthebox.com for a coupon for a free Double Jack or Jumbo Jack burger.
Louisville, Ky.-based KFC introduced the latest celebrity to play spokesman Colonel Sanders: comedian Jim Gaffigan.
Gaffigan replaces Norm Macdonald, who played the Colonel for about six months after replacing Saturday Night Live alum Darrell Hammond.
For Taco Bell, the big reveal came Saturday, when customers were invited to pre-order a new mystery addition to the menu without knowing what it would be — although most people seemed to have a pretty good idea.
The item was the new Quesalupa, a cheesy mashup of a quesadilla with a chalupa. The Irvine, Calif.-based quick-service chain said last year that it planned to roll the item out after a successful test in Toledo, Ohio.
The Super Bowl ad promised that the item would be “bigger than man buns,” bigger than hoverboards that don’t hover, and even bigger than football — capped with Brazilian soccer player Neymar da Silva Santos Jr. kicking a soccer ball and adding: “Real football.”
Another series of ads focuses on local characters from around the country, including Bryan Wilson, Texas Law Hawk, and Rico Kreindel, Mr. Appliance.
The Quesalupa officially rolled out Monday, but the company said that “over tens of thousands of fans” came out to try it on Saturday.
“The energy and excitement surrounding our pre-order and today’s reveal is just the beginning for us,” said Marisa Thalberg, Taco Bell Corp. chief marketing officer. “Stay tuned in the coming days and weeks for more!”
Contact Lisa Jennings at [email protected].
Follow her on Twitter: @livetodineout
