Michelle Bythewood was promoted to the role of company president of Salata Holdings LLC in February. The former chief marketing officer was tapped to oversee operations and logistics, as well as implement the company’s new vision, mission and overall direction. She was appointed in February, the same month Salata opened a new prototype store, shown, in Lake Mary, Fl.

Salata, founded in 2005 in Houston, said existing stores will adopt the new look within five years. All new builds going forward will feature white and gray colors with metal finishes. The open dining room is set up in neighborhoods to accommodate various seating needs. There’s a power aisle for to-go orders; seating designed for a quick, in-and-out lunch; a community table for dining with friends or family; a lounge area for afternoon work sessions; and traditional booth seating.

New modern stores will feature quick pick up shelving for delivery and online orders. Later this summer, the chain plans to launch a new loyalty program, online ordering and third-party delivery. 

On Wednesday, June 12, Salata also debuted a new website as part of the chain’s rebrand. The company also introduced a “first-ever” company-wide marketing slogan: “Salad How You Feel.” The new campaign “encourages guests to be authentically themselves,” the company said. The new website features original photography, a blog and language about restriction-less experiences at Salata. In July, the company plans to add a nutrition builder which will allow users to compare nutritional data of menu items and view a full nutritional breakdown of meals they build.

A second prototype, shown, will be opening next month in Lake Charles, La. The company is looking to open franchise locations in the following new territories: Tennessee, North Carolina, South Carolina, Phoenix and Tampa. The company also plans to expand its reach throughout Texas, where it currently has nearly 60 locations. Specifically, the company is targeting growth in Lubbock, Corpus Christi and Austin. Salata currently has 20 new locations in the pipeline nationally and has a goal of securing 25 new franchise agreements, the company said.

Shown: An older Salata restaurant in Pearland, Tx, which opened in 2015. Salata said existing stores will be overhauled within five years.