“During the pandemic, it heightened [consumers’] feelings of connection,” said Jamie Richardson, vice president at White Castle. “[We are all] craving comfort, things that make us feel good.”

The Consumer Playbook: How restaurants are tackling 4 key demands

The pandemic rewrote the rules on cleanliness, quality, convenience and value

Fern Glazer | Oct 19, 2021

From the definition of cleanliness to the need for hyper customization to the rise of convenience culture, the COVID-19 pandemic has recalibrated consumers’ expectations around their dining experiences.

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