Sponsored by J&J Snack Foods
With consumers snacking more these days to boost energy, satisfy hunger between meals or simply add fun and excitement to their day, there is an abundance of potential customers for these classic snacking favorites.
Versatility and variety are among the strong suits that soft pretzels bring to the table. America’s number-one provider of soft pretzels is J&J Snack Foods Corp., a company with 30-plus brands and more than $1 billion in revenues. Starting with the simplest ingredients in SUPERPRETZEL®, twisting into a Bavarian-style bun and roll and evolving into a more authentic take of the German style, Brauhaus Pretzel™, J&J Snack Foods has a soft pretzel to please any consumer taste and meet any operational need.
Soft pretzels are great served plain or salted, or with dips, cheeses, mustards and sauces. In addition, with a little imagination and other ingredients typically found in the kitchen, an operator can easily transform them into a variety of creative appetizers, main courses, side dishes and desserts.
Wide-ranging lineup
Here are some highlights from the J&J Snack Foods soft pretzel collection:
SUPERPRETZEL
Pretzel Fillers
Other J&J Snack Foods soft pretzel favorites include Brauhaus Pretzel™, an authentic German-style pub pretzel, and Bavarian Bakery
A key advantage of partnering with a leading food manufacturer is access to corporate resources. Those who team up with J&J Snack Foods may benefit from equipment and service support, shared insights on industry trends, merchandising knowhow, recipes and menu ideas and advice on getting the most out of culinary concepts, promotions and social media.
Familiarity and ease
Consumers see soft pretzels as familiar, approachable and inviting. This gives operators a free hand to use them as platforms for innovative menu items that consumers will be excited and eager to try.
Furthermore, the operational ease of using soft pretzels gives operators a measure of relief from the labor shortages, supply chain disruptions and rising costs that are prevalent in the industry today. And for those who operate streamlined, grab-and-go concepts, soft pretzels are perfect for appealing to impulse-driven snackers.
Getting creative
Given their affinity for seasonings, dips, sauces and fillings, soft pretzels are eminently suited for quick and easy culinary applications, both savory and sweet, that go beyond snacking.
One-of-a-kind menu items can be an important draw in a hyper-competitive marketplace. In fact, 43% of consumers consider it important that the appetizers they order are unique to the establishment, according to Technomic research.
Here are some soft pretzel menu inspirations:
Brauhaus Pretzel™ Panzanella Salad features grilled slices of Brauhaus Pretzel™, red onions, tomatoes, scallions, torn basil leaves and snow peas tossed with a tangy vinaigrette dressing.
SUPERPRETZEL® Soft Pretzel Fries are a fun and tasty base for appetizers and main courses as well as a welcome change of pace from traditional French fries. For a zesty signature item, build a zesty SUPERPRETZEL® Taco Soft Pretzel Fries Skillet by topping the popular soft pretzel fries with lean ground beef, Mexican seasonings, shredded cheddar, lettuce, tomato, sour cream and jalapeno slices.
Perfect for a sweet treat, Chocolate Turtle Soft Pretzel Bites combine SUPERPRETZEL® Soft Pretzel Bites® with caramel sauce, dark and white chocolate syrup and toasted pecans.
Operators wishing to ramp up their burger or sandwich business can leverage the flavor and novelty of Bavarian Bakery® Bavarian Sticks and Rolls. In fact, 60% of pretzel buns are menued with hot or cold sandwiches, according to Datassential research.
Year-round enjoyment
Soft pretzels are appealing and marketable year-round. However, there are special opportunities on the calendar to celebrate these classic snacks throughout April, which is National Soft Pretzel Month, and on April 26, which is National Soft Pretzel Day.
Promoting an appealing soft pretzel menu goes a long way toward capturing and holding the attention of snack fans today. Partnering with the soft pretzel experts at J&J Snack Foods gives operators an advantage in this major business opportunity.