Understanding that the only thing better than a pack of Cheez-Its is one Very Big Cheez-It, Taco Bell on Tuesday said it is testing two new menu items using the iconic Kellogg-brand cracker.
First, there’s the Big Cheez-It Tostada, which includes a cracker that’s about 16-times larger than the mini version, topped with seasoned beef, reduced-fat sour cream, tomatoes, lettuce and shredded cheddar, for a recommended $2.49.
The second item is a Big Cheez-It Crunchwrap Supreme, which is similar to the original, but instead of a crispy tostada shell in the middle, it has an oversized Cheez-It. This item, priced at $4.29 as a digital exclusive, is available only for web/mobile orders.
Both, however, are only being tested at one location in Irvine, Calif. for two weeks, while supplies last.
“There are few things that everyone can agree on … but the iconic flavors from Taco Bell menu items and Cheez-It snacks appeal to all,” said Liz Matthews, Taco Bell’s chief food innovation officer, in a statement. “We’re thrilled about this new concept with Cheez-It, which gives our fans the chance to experience the real cheese and crunch they love from both of our brands in a whole new way.”
This is the latest snack brand mash-up for Taco Bell, which once broke sales records with the Doritos Locos Taco line. The Irvine, Calif.-based chain has tapped the popularity of Mountain Dew, Starburst candies and Cheetos.
Could Pringles be next?
Contact Lisa Jennings at [email protected]
Follow her on Twitter: @livetodineout
