Goodcents CEO Farrellynn Wolf is retiring this week after nearly 25 years with the company and more than three years as CEO.
Goodcents Founder Joe Bisogno, who will lead the corporate team going forward, said he won’t rush to name a replacement for Wolf. “I will be following the plan we laid out for 2023 and will work with our leadership team to accomplish our ‘back to the basics’ mission,” he said in an email to Goodcents staff and franchisees.
Wolf said her son-in-law recently asked her to consider becoming chief financial officer of his eye surgery practice in Oklahoma City, which is expanding into a second location near Dallas. The chance to both be closer to her grandchildren and help her son-in-law grow his business was too good to pass up. “It was a big decision, but I’m so happy to have this opportunity,” she added. She starts her new position March 1.
Wolf was named CEO of Goodcents and the TRI 3 Inc. family of brands owned by Bisogno in January 2020 after serving as chief financial officer for 22 years. As CEO, she shepherded the brand through the pandemic and some of its greatest financial successes, including two consecutive years of record revenues. She led the rollout of the Goodcents To Go meals, the Certified Clean Program and numerous menu upgrades, including the addition of 30% more meat to subs. Most recently, the brand launched its new and improved Goodcents app and refreshed rewards program.
At a staff meeting this week, someone asked Wolf what accomplishment at Goodcents she is most proud of. “I told them, ‘I’m looking at it. Coming up with this great leadership team is my biggest accomplishment.’ It’s a great team, and I see nothing but growing the Goodcents brand in their future.”
