Sponsored by MENU Technologies, a PAR Technology company
In a world where time is of the essence, digital ordering solutions have stepped up to make dining out and at home easier and more seamless than ever before. According to the National Restaurant Association State of the Restaurant Industry Report, 54% of adults say purchasing takeout or delivery food is essential to the way they live, including 72% of millennials and 66% of Gen Z adults. A report from Statista puts the global revenue of online food delivery at $312B in 2022, projected to reach $401B by 2025. The future of dining is here, and it's digital.
Achieving both revenue growth and meeting the ever-evolving digital needs of customers is a highly challenging task. There is a pressure to constantly evaluate if the current digital solution meets all the needs of your restaurant. Is it integrated well with your existing systems? Is it reliable and user friendly? - These are just some of the most burning questions caused by the rise of online ordering that keep restaurant management executives up at night. A growing number of restaurant operators are encountering challenges with their digital ordering solutions, such as:
- Unintegrated systems resulting in scattered data and missing 360-degree customer view
- Long queues & waiting times at the counter or drive-thru
- Incomplete orders leading to high cart abandonment rates
- Complexity of managing multiple channels
- High commissions and dependency on third-party ordering platforms
- Manual operations resulting in wrong order intake and delivery
How to overcome these obstacles, enhance staff and guest experiences, and maintain a competitive edge?
Tackling challenges head-on with the game-changing digital ordering solutions
As the world keeps moving towards full digitalization, simply having any online ordering system won't cut it. To stay competitive, your business needs a digital ordering solution that can navigate key challenges in innovative ways. There are several methods by which you can achieve this, such as introducing:
1. Capacity Management
One of the struggles your restaurant may face is high demand during peak times, which may be hard to cater to. This can lead to poor guest experience, since guests need to wait for their food longer than expected. Additionally, this puts significant stress on your staff members who are already under a lot of pressure, which becomes an additional issue in today’s challenging labor market.
With Capacity management, you can monitor all order sources and the real-time capacity of your kitchen to calculate preparation times during busy periods of the day. These calculations are based on multiple data variables and different configurations to give more accurate order promises about delivery times to guests.
2. Menu Management
Another issue you must have encountered is managing your menu across multiple different platforms (POS, online ordering and delivery marketplaces). This takes time, leads to manual errors and customers being presented with wrong product details. To achieve menu consistency across different outlets, locations and/or third-party systems, it is crucial to centralize menu management. Having uniform menu items across all locations of a brand helps reduce administrative costs, provides transparency and consistency, while also building trust in your brand that delivers the same experience and offering across all touchpoints.
3. Customer-first Innovation
Your guests crave personalized experiences and customer-first innovation is the key to standing out in a crowded marketplace. Your digital ordering solution should offer unique features and functionalities tailored to the needs of your guests. Whether it's personalized recommendations, loyalty programs or real-time order tracking, your digital ordering solution should be designed with the guest experience in mind. Providing them with a customized experience reduces hassle and frustration, which results in them spending up to 30% more than they would have if they had placed the order in person through a waiter.
Drive your sales growth with a revolutionary digital ordering solution
MENU, a PAR Technology Company, is a market-leading digital restaurant ecosystem. It offers an advanced restaurant ecommerce platform that is disrupting the restaurant industry by offering an enterprise alternative to other available solutions.
With MENU, your restaurant guests can enjoy intuitive and customizable ordering solutions on a range of platforms, such as mobile, web, kiosk, and QR code ordering, which enables you to fully control your digital experience and retain a direct customer relationship. Furthermore, the platform empowers managing all delivery marketplaces from the same place where the restaurant’s own digital channels are managed and helps avoid the hassle of handling multiple tablets. Apart from a vast list of integration partners, MENU integrates with major US delivery marketplaces to ensure that customers have a seamless experience wherever they decide to make an order. Additionally, providing tools for orchestrating delivery operations with a robust delivery and dispatch system, MENU helps boost overall customer satisfaction, increase sales, and improve your bottom line.
By utilizing the full suite of solutions offered under the PAR Technology umbrella, such as Brink POS, Punchh loyalty platform and PAR Payment Services in addition to MENU, you can reduce your total cost of ownership and simplify your operations. So, if you're looking for a complete technology solution that can take your restaurant to a next level offering seamless experience and unified commerce, look no further than PAR and its innovative MENU digital ordering platform. Unlocking your full business potential and empowering your growth and customer satisfaction are the premises on which PAR & MENU solutions are built.
To learn more about how MENU’s digital ordering solutions help you boost your business, visit www.menudigitalordering.com
