Pink salt, also known as Himalayan salt or Pink Himalayan salt, gets its name from its natural pink shade and the location in which it is mined.
Pink salt is a beautiful addition to any plate, adding color, texture and a dash of intrigue, but many consumers also believe that the salt has health benefits, including aiding digestion.
Market research firm Datassential reports that pink salt is found on 0.2% of U.S. menus, up 200% over the past four years. This Flavor of the Week’s highest awareness is among vegan and vegetarian consumers, foodies and members of Gen Z.
Click through the gallery to learn more about this Flavor of the Week and see how one chain is using pink salt on its menu.
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