Noodles & Company is reprising its CrispiDays celebration, during which it offers different versions of its popular Rice Crispy dessert.
The 460-unit chain started the custom last year as a weeklong celebration with a daily surprise version of the treat, normally made with crispy rice cereal, marshmallows, and butter.
This year the festivities last for most of December, with a new item each week selling for the same price as the usual Rice Crispy — $3 — or they can add it to a $15 order for $1 if they use the code CRISPIDAYS.
- From Dec. 2-8 guests can order the S’mores Crispy, augmented by graham crackers and chocolate chips.
- From Dec. 9-15 Noodles is offering a Cinnamon Crunch Crispy with added cinnamon crunch flakes.
- The Dec. 15-22 special is a Chocolate Peppermint Crispy made with chocolate rice cereal and peppermint flavored chocolate.
- And Dec. 23-29 will see the Cake Batter Crispy made with cake batter and rainbow sprinkles.
This year the CrispiDays festivities last for most of December, with a new item each week selling for the same price as the usual Rice Crispy — $3 — or they can add it to a $15 order for $1 if they use the code CRISPIDAYS.
"The return of CrispiDays is a fun tradition that brings our guests and team together to celebrate the season," chief executive officer Drew Madsen said in a statement. "We’re thrilled to reintroduce this limited-time event, offering our fans a series of uniquely crafted flavors that capture the spirit of the holidays. At Noodles, we’re dedicated to creating memorable moments, and CrispiDays allows us to spread holiday cheer in a way that’s both delicious and fun. It’s our way of adding a little extra magic to every guest’s visit.”
The promotion comes as the fast-casual chain based in Broomfield, Colo., continues to struggle with declining sales and traffic, as well as a stock price that has fallen below the $1 threshold.
Madsen and his team have been working on improved training and operational fixes as well as new menu items in the runup to a full menu revamp in 2025.
Contact Bret Thorn at [email protected]
