Mountain West Brands, LLC is pleased to announce the appointment of Neil Harfert as its new Chief Executive Officer. Harfert will lead the company, which includes three esteemed legacy restaurant groups in Utah: Market Street Grill, Chuck-A-Rama, and Grub Steak.
With a proven track record of leadership and innovation in the food and hospitality industry, Harfert brings a wealth of experience and a dynamic vision to Mountain West Brands. He is committed to driving growth, enhancing customer experiences, and upholding the high standards of quality and service that have made these restaurants beloved fixtures in the community.
"We are thrilled to welcome Neil Harfert as the new CEO of Mountain West Brands," said Aron Betru, Board member of Mountain West Brands and Chief Strategic Officer & COO at Trident Management LLC. "His strategic insight and dedication to excellence align perfectly with our mission. We are confident that under Neil’s leadership, our legacy brands will continue to thrive and evolve."
Market Street Grill, Grub Steak, and Chuck-A-Rama have been integral to Utah and Idaho's dining scene for decades, each known for their unique offerings and exceptional service. Harfert’s appointment marks a significant step forward in ensuring these traditions are preserved while embracing innovative approaches to meet the changing needs of today’s diners.
"I am honored to join Mountain West Brands and to lead these iconic restaurant groups," said Neil Harfert. "I look forward to working with the talented teams at Market Street Grill, Grub Steak, and Chuck-A-Rama to build on their rich histories and deliver memorable dining experiences for our guests."
Harfert’s background includes several leadership positions at fast-growth, national brands like MOD Pizza, Qdoba Mexican Eats, and Rock Bottom Restaurants. Most recently, he was President of R&R BBQ before leaving to help his wife with her start-up ice cream wholesale business, Roonies Ice Cream. “I think my experience working with entrepreneurial growth brands is a large asset I can bring to Mountain West Brands. Now, more than ever, it’s important to rethink what you do and how you do it to ensure you’re meeting current and future guest expectations.”
Harfert’s leadership will focus on strategic growth initiatives, operational excellence, and fostering a culture of collaboration and innovation. His vision includes expanding the reach of the brands, enhancing the menu offerings, and utilizing technology to improve efficiency and customer engagement.
For more information about Mountain West Brands, LLC and its restaurant groups, please contact [email protected].
About Mountain West Brands, LLC
Mountain West Brands, LLC is a premier hospitality portfolio company that oversees three distinguished restaurant groups in Utah and Idaho: Market Street Grill, Chuck-A-Rama, and Grub Steak. Committed to excellence and innovation, Mountain West Brands strives to deliver exceptional dining experiences while honoring the legacy and traditions of its renowned establishments.
