During the twilight of summer days this year, Great Bay restaurant in Boston is taking a page from the quickservice leaders and offering a value menu of its own. The seafood establishment will offer a $1 menu at its “island bar” during weekdays...
With overall ad spending this year by national restaurant chains basically flat, quick-service operators are diversifying their spending on more narrowly targeted buys by devoting a larger percentage of their budgets to spot TV than do casual...
CHEYENNE WYO. Taco John’s, the 435-unit quick-service chain based here, is launching a new advertising campaign aimed at a different audience: future employees. —Though best known for...
ATLANTA —As thousands of foodservice operators, educators and vendors of equipment and technology press the flesh, learn the lessons and trod the halls of the co-located NAFEM Show 2007 and 12th...
Brazilian-inspired steakhouses and all-you-can-eat Argentine-style churrascarias continue to grow in number and variety, drawing herds of patrons to menus of skewer-cooked meats accompanied by arrays of salads, side dishes and desserts. ...
WALNUT CREEK CALIF. —A restaurant company known for brands licensed from the estates of such luminaries as Bing Crosby and Joe DiMaggio is poised to launch new concepts based on rock legend Carlos...
CHICAGO Morton’s Restaurant Group Inc. and an advertising ally is betting that targeted, high-definition TV messages, combined with upscale food and service, will spur interest in video conferencing and boost private-party sales. ...
ATLANTA Chick-fil-A Inc., is recognized as the $2.3-billion restaurant company’s IT architect and more, but he had to slay a project dragon early in his career to achieve that distinction. –Jonathan B. “Jon” Bridges, vice...