The idea of efficiency has changed as operators continue to manage unprecedented challenges — shifting from a balance sheet-driven focus to a holistic look at every part of the business.
The Chili’s and Maggiano’s parent company has removed menu items, eliminated unnecessary back-of-the-house processes and more to improve margins and make team members’ jobs easier at the restaurants.
From pushing into new markets, to pouring on promotions and menu innovations, CEO Joth Ricci is building Dutch Bros Coffee’s brand familiarity and loyalty