Biscuitville Fresh Southern, a 54-unit fast-casual chain based in Greensboro, N.C., has named former Yum! Brands Inc. executive Jim Metevier president.
Prior to Metevier’s arrival, Burney Jennings, son of Maurice Jennings, who founded the breakfast-focused chain, held the titles of president and CEO. Jennings will continue in his role as CEO.
Metevier spent 22 years working for Yum, parent company of KFC, Taco Bell and Pizza Hut. Most recently, he was chief restaurant excellence officer for KFC. He served as chief operating officer at KFC from 2011 to 2013.
“We’re thrilled to welcome Jim aboard during this exciting period of growth for Biscuitville,” Burney Jennings said in a press release. “His extensive experience building a high-performance company and strong track record of success will add depth to our team and position Biscuitville for an even brighter future. I look forward to working with Jim.”
Metevier is responsible for leading the chain’s strategic business development, including adding new restaurants, renovating existing units and continuing the systemwide rollout of a recently introduced lunch menu. He will also oversee operational and infrastructure improvements.
“I look forward to joining the Biscuitville Fresh Southern family and building on the company’s success of the last 50 years,” Metevier said in the release. “As a team, we will continue to enhance the guest experience in our restaurants and drive-thrus, reach out to new and younger guests, improve operational efficiencies, and ensure our food is the freshest, best-tasting, scratch-made food in the South.”
In Biscuitville’s current fiscal year, sales are expected to reach a record $67 million, the company said, following 16 consecutive quarters of same-store sales growth.
Biscuitville has restaurants in North Carolina and Virginia.
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